A French underwear brand is taking on fast fashion — with an IPO

AI Summary

Le Slip Français, a French underwear brand, is launching an initial public offering (IPO) on the Paris stock market. The company aims to compete with fast fashion giants by promoting locally made clothing, targeting consumers valuing quality and sustainability.

Le Slip Français will make its stock market debut in Paris on Tuesday, betting that consumers will pay for locally made clothing amid competition from Shein.