Certares Bets $2.3 Billion on High-Speed Rail in Europe, Founder Says
AI Summary
Private equity firm Certares is betting $2.3 billion on high-speed rail in Europe, according to its founder. The investment aims to capitalize on changing climate attitudes and competition, though rail has historically struggled to attract American travelers to European trips.
Rail has been such a tough sell for Americans traveling to Europe. Perhaps high-speed rail, climate sensibilities, marketing and competition can change that.