Coca-Cola expands footprint in Ethiopia amid rising diabetes, cardiovascular disease

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Coca-Cola hosted a football-related event in Addis Ababa, Ethiopia, aligned with the 2026 FIFA World Cup, despite Ethiopia not participating in the tournament. The event also highlighted concerns over rising diabetes and cardiovascular disease in the region amid the brand's expanding footprint.

While the opening matches of the 2026 FIFA World Cup were taking place in Mexico on Thursday, 11 June, a football-related event funded by Coca-Cola was held at Sky Light Hotel in Addis Ababa. The event brought together football enthusiasts, corporate representatives, politicians, media personalities, and other invited guests. It was held alongside the ongoing global tournament.Although the event took place in a country that is not participating in the tournament, organizers said the decision aligns with the American company’s international marketing strategies, which are commonly used during major global sporting events. The program in Sky Light Hotel included a… The post Coca-Cola expands footprint in Ethiopia amid rising diabetes, cardiovascular disease appeared first on Ethiopia Observer.