Cricket's next 500 million fans: ICC reveals ambitious 10-year plan for China

AI Summary

The International Cricket Council has included China in a 10-year strategy to grow cricket and attract a new generation of fans. The plan aims to help expand the sport's global audience by 500 million.

With India already the biggest market for ICC, the cricket governing body has now announced China as part of its next plan to bring in the sport's next 500 million fans.