David Beckham takes £39m dividend as World Cup deals drive record profits

🇬🇧 The Guardian (GB) —
David Beckham takes £39m dividend as World Cup deals drive record profits

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David Beckham earned a £39 million dividend from his business empire, propelled by numerous advertising deals during the FIFA World Cup. He participated in approximately a dozen campaigns for major brands such as Lenovo and McDonald's during the tournament.

Former footballer appeared in about 12 ad campaigns this summer, pushing brands revenue to $110.5m Business live – latest updates David Beckham has taken a $51m (£39m) dividend from his business empire fuelled by a series of deals with brands for the Fifa World Cup. Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and PepsiCo’s crisps brand Lay’s. Continue reading...

Markets Deals Sports David Beckham FIFA World Cup advertising brand deals dividend sports marketing

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