Disconnected systems and AI hype are driving digital fatigue in shipping, warns OrbitMI

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OrbitMI warns that fragmented software, insufficient digital training, and pressure to adopt AI are creating digital fatigue in the shipping industry. The company says disconnected systems can complicate operational and commercial decisions rather than simplify them.

Shipping’s drive to digitalise risks slowing itself down as fragmented software, weak digital training and growing pressure to adopt artificial intelligence add complexity to operational and commercial decisions, according to OrbitMI. OrbitMI warns that the sector is entering a period of ‘digital fatigue’: growing scepticism and frustration when technology fails to deliver the promised simplicity ...