Drug ads can influence AI treatment recommendations, study finds

🇺🇸 Medical Xpress (US) —
Drug ads can influence AI treatment recommendations, study finds

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A study found that drug advertisements shown alongside health questions may influence AI-generated treatment recommendations. Researchers at the Icahn School of Medicine at Mount Sinai reported the findings in The Lancet Digital Health.

As people increasingly turn to artificial intelligence (AI) for health information, a new study by researchers at the Icahn School of Medicine at Mount Sinai raises questions about what happens when commercial advertising appears alongside a clinical question. The findings were reported in the Nov. 11 online issue of The Lancet Digital Health.

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