EXCLUSIVE | 'Cricket, outside the NFL, is the largest media property in the world'

AI Summary

Oliver Wyman's Tony Simpson says cricket is one of the world's largest media properties and that the IPL needs to find new ways to grow as broadcast-rights expansion slows. He discusses international streaming platforms, commercial opportunities beyond media rights, and India's broader ambition to develop a sustainable multi-sport economy.

With broadcast-rights growth showing signs of slowing, the IPL must find new ways to expand its commercial appeal, says Tony Simpson of global management consulting firm Oliver Wyman. He examines cricket’s global ambitions, the challenge of attracting international streaming platforms and opportunities beyond media rights, while outlining what India needs to build a more sustainable, multi-sport economy.