How Asian-American campaigners helped turn the US’ deep-red South blue

AI Summary

Asian-American campaigners in Georgia used a viral “Asian Ballot Girls” campaign to mobilize voters, including through merchandise distributed by Asian-owned businesses. The article connects their organizing to Democratic victories in traditionally Republican strongholds across the southern United States.

On tote bags distributed by Asian-owned businesses in the US state of Georgia, three Asian-American women appeared in a design inspired by the Three Ladies rice brand. The bags were part of a campaign that put a voting twist on the online “Asian baby girl” meme. “We had an ‘Asian Ballot Girls’ campaign,” said Chany Chea, programme director of the Asian-American Advocacy Fund. “We had merch which went viral.” As Democrats won races in Republican strongholds across the southern United States in...