How Nine, Foxtel and the NRL did the most lucrative sports rights deal in Australian history

🇦🇺 The Sydney Morning Herald (AU) —
How Nine, Foxtel and the NRL did the most lucrative sports rights deal in Australian history

AI Summary

Nine, Foxtel, and the NRL secured the most lucrative sports broadcast rights deal in Australian history after extensive negotiations, partly driven by competition from a multinational big tech company. This landmark agreement marks a significant milestone in sports media rights.

Months of tough negotiations and the looming spectre of a multinational big tech company led to Tuesday’s announcement.

Deals AI & Tech Sports Nine Foxtel NRL sports rights deal broadcasting big tech Australia

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