Iran has the attractions, the challenge is turning them into tourism: Javad Gharaei

AI Summary

Iranian traveler and documentary filmmaker Javad Gharaei says the country has abundant natural and cultural attractions but has struggled to convert them into a strong tourism industry. He argues that better development and promotion could attract visitors, generate revenue and introduce Iran’s heritage to a wider audience.

TEHRAN - Iran does not lack tourism attractions. What it has struggled to do, says Iranian traveler and documentary filmmaker Javad Gharaei, is turn the country’s extraordinary natural and cultural diversity into a tourism industry capable of attracting visitors, generating revenue and properly introducing the ancient country to the world.