Liverpool land 60m-a-year Turkish Airlines shirt sponsorship deal

🇬🇧 Yahoo Sports (GB) — 2026-09-08

Liverpool Football Club has secured a new shirt sponsorship deal with Turkish Airlines valued at over £60 million annually. This milestone agreement represents a significant commercial partnership in sports marketing.

Liverpool have signed a "milestone" new shirt sponsorship deal with Turkish Airlines, understood to be worth more than £60million ($81. 2 million) a year.

Markets Deals Sports Liverpool FC Turkish Airlines sponsorship football sports marketing commercial deal shirt sponsorship

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Liverpool land 60m-a-year Turkish Airlines shirt sponsorship deal

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