Lululemon apologises for China event with actor beating Japanese drum on Great Wall

AI Summary

Lululemon apologized and withdrew a marketing video in China after controversy arose from featuring a Japanese drum performance at the Great Wall. The video aimed to celebrate Chinese culture but sparked backlash due to perceived cultural insensitivity.

The sportswear brand Lululemon has apologised and withdrawn its latest marketing video in China because of a controversy surrounding a big Japanese drum and the Great Wall. The video was designed to promote a yoga-themed event the brand held on the world-renowned historic site in suburban Beijing on May 30. The activity, which was supposed to salute Chinese culture, featured top-tier Chinese actor Zhu Yilong and the mainland’s leading Fanxiang Drum Corp, who played the drums together during the...