McDonald’s bets on chicken to win back diners as beef prices soar

🇺🇸 Financial Times (US) —

AI Summary

McDonald's is focusing on growing its chicken offerings to recover lost sales due to rising beef prices. This strategy aims to capitalize on the expanding chicken market in the US and boost the fast-food chain's performance.

Fast-food chain aims to grow share in booming chicken market in bid to kick-start sluggish US sales

Markets Commodities McDonald's chicken market beef prices fast food US sales growth

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