MLS unveils World Cup marketing push as Fox showcases league
AI Summary
Major League Soccer (MLS) has launched a marketing campaign to leverage the momentum of the ongoing World Cup. This includes an advertisement push and nationally televised games on Fox, aiming to boost the league's visibility during the tournament's final stages.
Major League Soccer has revealed its plans to build on the success of the World Cup as the global soccer tournament reaches its conclusion. The plans include an ad campaign and nationally televised games on Fox during the World Cup, but they do not address the league’s broader television distribution. During the semifinals and final…