Petrol price war makes Nigerian motorists abandon brand loyalty, marketers say

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Independent petroleum marketers in Nigeria say fierce competition is narrowing profit margins as motorists increasingly choose cheaper petrol over familiar brands. The price competition is reshaping fuel purchasing behavior in the domestic market.

Independent petroleum marketers in Nigeria say intense competition is squeezing their profit margins and pushing motorists to prioritise cheaper petrol over brand loyalty. The post Petrol price war makes Nigerian motorists abandon brand loyalty, marketers say appeared first on Nairametrics.