Primark to offer home delivery as it prepares to split from owner ABF

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Primark, a major UK clothing retailer, plans to launch home delivery services in Britain for the first time as it prepares to separate from its owner, Associated British Foods. Despite challenges in the European market, customers have positively responded to its price-cutting strategy, and the company is adapting its sales channels accordingly.

Clothing chain says trading in Europe ‘challenging’ but customers are responding well to its price-cutting campaign Primark will offer home delivery in Britain for the first time, as the fast-fashion retailer prepares to spin off from its owner Associated British Foods (ABF). The clothing chain, which already offers a click and collect service in the UK, has long avoided home delivery, arguing that its low prices made it too difficult to absorb the cost of packing and shipping orders. Continue reading...