Rainy holidays, AC exports: Thailand eyes red-hot business from Europe heatwave

AI Summary

Thailand is capitalizing on Europe's heatwave by promoting its rainy-season holidays as a cooler alternative for tourists. The country also aims to boost exports of air conditioners to meet the increased European demand.

As soaring temperatures fuel demand for cooling in Europe, Thailand is pitching itself as a source of relief, promoting rainy-season holidays while exporting more air conditioners. With tourism and outbound shipments two of the Southeast Asian economy’s biggest drivers, Europe’s heatwaves are creating opportunities on both fronts. The Tourism Authority of Thailand has launched a campaign encouraging European travellers to swap scorching summer temperatures for the nation’s milder rainy season,...