Royal Caribbean Moves Onto Land With $3 Billion Deal for Half of Sandals
AI Summary
Royal Caribbean has entered a $3 billion deal to acquire half ownership of the Sandals resort brand, expanding its footprint from cruise operations into land-based hospitality. This move targets capturing more customer share across cruise and resort guests.
The Caribbean's biggest cruise company now co-owns its best-known resort brand, betting that cruise guests and resort guests are the same customer.
Markets Deals Real Estate Travel Royal Caribbean Sandals resort acquisition cruise industry hospitality deal Caribbean resorts travel market