Scotland wants visitors to stay longer, slow down and experience authentic hospitality
AI Summary
Scotland is promoting longer, slower visits built around local hospitality and experiences such as sheep shearing and Highland cattle encounters. The tourism pitch also highlights major upcoming sporting events, including the Tour de France and a new World Rally Championship event.
From sheep shearing and Highland ‘coo’ encounters to the Tour de France and a new World Rally Championship event, Scotland has plenty in store for the year ahead.