The Nigerian SME Growth Playbook: How Digital Tools Are Turning Ambition into Reality

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In Nigeria, nearly 40 million micro, small, and medium-sized enterprises (MSMEs) are contributing significantly to economic growth despite challenging conditions. Digital tools are playing a crucial role in enabling these businesses to thrive and adapt.

By Dr Folasade Femi-Lawal, country manager, West Africa, Mastercard Across Africa, micro, small and medium-sized enterprises (MSMEs) are proving remarkably resilient and ambitious, growing and adapting even in a demanding economic climate. Nowhere is that energy more visible than in Nigeria. Home to nearly 40 million MSMEs, according to SMEDAN, these businesses are the backbone […] The post The Nigerian SME Growth Playbook: How Digital Tools Are Turning Ambition into Reality appeared first on Vanguard News.