Toyota’s Scion is back, starting with an American-made, 25-mph kei truck

AI Summary

Toyota is reviving the Scion name as an experimental mobility incubator, beginning with a kei-style truck built in Indiana. The article notes growing interest in kei vehicles in the United States and reports that more than 30,000 used kei trucks have been imported since 2020.

Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying surging popularity around the world, including here in the US. More than 30,000 used kei trucks have been imported into the US since 2020, with roughly 7,500 units entering the country each year. Even President Trump is a fan, telling reporters last year that he authorized the De … Read the full story at The Verge.