Trip.com Group Builds a Bigger Travel Business Around Concerts 

AI Summary

Trip.com Group is expanding its travel business around concerts, aiming to turn ticket purchases into broader trips that include hotel stays and other spending. The strategy positions live events as a driver of travel bookings and tourism revenue.

The concert might be the reason to travel, but Trip.com Group wants to make sure it's not the only thing fans spend money on. Tickets and hotel rooms are just the opening act.