While U.S. sports fragment, Brazil is putting the World Cup on YouTube for free
AI Summary
Brazilian model of sports broadcasting allows World Cup fans to watch every game for free on YouTube, unlike the increasingly fragmented US market. The rights are held by CazéTV, a YouTube channel with over 39 million subscribers founded by streamer Casimiro Miguel.
While viewers in the United States face increased fragmentation, a different model is succeeding in Brazil. World Cup fans in Brazil can now watch every game for free through a YouTube channel. CazéTV, a YouTube channel with more than 39 million subscribers founded by Brazilian streamer Casimiro Miguel, holds the rights to show all 104…